medical consultations per year
Cossette was founded in 1972 and is a division of the Vision 7 International network. Vision 7 International has 1,200 employees, including 700 at Cossette, with offices in Halifax, Quebec, Montreal, Toronto, Winnipeg, Edmonton and Vancouver.
Named agency of the year in 2016 and 2017, Cossette is a fully integrated marketing communications agency that helps to "create meaningful connections between people and brands".
Cossette operates in the creative industry and is often on the lookout for the latest technology. The company must therefore identify programs that integrate innovation and surpass the expectations of its employees, who have an average age of 30.
With several offices across Canada, Cossette wanted to provide a national and bilingual service, which is why Dialogue stood out. Strong references and recommendations also facilitated the selection process.
"In HR, we always seek out various innovative initiatives. We found that with Dialogue, people really saw the value for themselves. When we launched in Quebec and in the rest of the network, we had a very positive reaction, even a reaction of astonishment. I would say that this strongly encouraged us."
Cossette indicates that Dialogue supports the organization in the following ways:
Encourages flexibility at work and time management
Offers an innovative service for a leading-edge industry
Cossette employees work on prestigious, world-renowned brands in a creative environment, surrounded by innovation. Expectations for employee programs and technologies are high and Cossette wanted to align with the industry.
"We wished to add a service that would be perceived as different and value-added. We are able to stand out as an employer in the innovation of benefits with services like Dialogue", says the Talent director.
Although there are several Cossette offices, talent and HR teams always make sure to talk about the Dialogue service. Some employees have even become informal ambassadors.
Many communication tools are used (newsletter, internal forum, employee meetings) to remind employees of their access to the service, to share global usage statistics (without ever compromising the confidentiality of data) and to reinforce the availability of other well-being initiatives.